Serralunga was founded in Biella in 1825. Serralunga is the name of the family that has been the creative and entrepreneurial heart of the company for six generations, manufacturing modern outdoor furniture. The company was started as a tannery and then moved into leather processing for industrial purposes.

The real revolution arrived with the processing of plastic and then with the rotational moulding technique imported from the U.S.A., which gave origin to countless Italian design objects, such as outdoor lighting and contemporary furniture, all made in Italy.

Popular Serralunga products include Flow, New Wave and the Vas family of planters.